Sunday, July 25, 2010


for fall 2010, nicolas ghesquiere chose, for the second season in a row, to use a multi-girl campaign to sell his wares for balenciaga. the campaign, which looks like it was shot on the surface of mars, features freja beha-erichsen, stella tennant, karen elson, meghan collison, eliza cummings, julija steponaviciute, mirte maas, valerija kelava, kirsi pyrhonen + caroline brasch-nielsen. the faces and the clothes look amazing, it is really exciting to see the clothes in this context, it gives you another story to put to the clothes, because the clothes themselves are kind-of out-of-this-world, so this 'space-age' setting is extremely appropriate.

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