Thursday, February 25, 2010

pushing the envelope...





christopher bailey is really moving fashion forward with his fall 2010 collection for burberry. and when i say moving fashion forward, i don't mean the clothes, but the way we see and purhcase them. the show, which was amazing, was streamed live on the burberry website, beamed, in 3-D, to new york, l.a., tokyo and dubai, for invited guests who couldn't make it to london for the show. but the most exciting advancement, as the clothes came down the runway, you were able to pre-order the brilliant outer-wear and accessories, to be delivered within 6-8 weeks. now this... is amazing, this cuts turn around by over half, in fashion terms, this is almost instant, no 6 month wait for the collection to hit the store floor, as when you pre-order the clothes are delivered to your door. mr. bailey has definitely thrown down the gauntlet, your move rest of the fashion industry...

No comments:

Post a Comment